J'Adore Dior
Christian Dior unveiled the first in its line of hotel-affiliated Dior Instituts at the Hotel Plaza Athénée in Paris this month. Opened by Monica Belucci, the 2,900-square foot space - complete with five luxury treatment rooms - will offer a comprehensive list of treatments and techniques for face and body using the brand's skincare products. "We want to help more of our clients to associate Dior with skincare, as well as with clothes and fragrances," Dior's skincare director Louis de Saint Michel told WWD. Although still in the early stages of development, the brand also has plans to roll out similar institutes in New York, Los Angeles, Tokyo, Seoul and Milan.
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