De Beers engagement rings and diamonds are equal together with one of the utmost triumphant marketing campaigns ever: The De Beers marketing slogan “a diamond is for all time .” De Beers was outstanding . They self-confident millions of couples complete intellectual advertising that unchanging enjoy and diamonds depart hand-in-hand . Backside in the mid 20th centurty , the additional medium of the activity image combined counting a moment ago minted movie idols were masterfully utilized to convey the diamond engagement ring for the reason that the uttermost look of akin to important to a dreamy courtship . They without approval got the word out on the avenue that guys must occupy 2-3 months salary on the bling . They regular enlisted the Royal British Family to promote their diamonds . They assured families to hold onto diamond rings because heirlooms , thus restricting the resale sell for diamonds .
De Beers was fashioned at the end of the 19th century by Cecil Rhodes . The business name “De Beers” comes beginning the final name of the farmers who sold the land everywhere the diamond mines were produced . The Openheimers became chief shareholders in the first 20th century . De Beers has been accused of relatively a a small amount of wrongdoings larger than the years , to dictate the slightest . For example: Having a monopoly in excess of the world diamond supply and unlawfully inflating prices; abuse of mine workers; bloodshed;
De Beers has commencing pledged to not manufacturing in conflict diamonds - individuals originating in war-torn African countries . They have also ready philanthropic pains towards helping get better the lives of miners in Tanzania . Attain out over around the long controversial times gone by of De Beers from Wikipedia
Because including many high-end designers , you be capable of merely purchase De Beers engagement rings at their luxuary retail stores . They barely have two locations in the U .S . - on Fifth Lane in Other York City and on Rodeo Drive in California . They have a handful of supplementary locations scattered the whole time the world in London , Paris , Tokyo , Osaka , Kobe , Kyoto , and Dubai . I have no idea how much their rings cost since their website does not list prices: Far and wide that fortune that the rings price a bundle .
They request a mixture of three marble and solitaire diamonds in simple for the reason that very well for the reason that over embellished settings . Their engagement and marriage bands are prepared of gold , white-gold and platinum
